During a 4 week placement at LG’s Digital Design Centre in Seoul in 2002, I immersed myself in Korean life and technology alongside other international design students. We visited trade-shows & malls to explore the latest technology trends, then created visuals to communicate the aspirations of the end users. This was the starting point for developing a range of concepts for a ‘Smart Home Hub’ integrated into a DVD player, that could be used to control other smart devices in a home network. My presentation to LG’s Head of Design was well received, with one concept being further developed by their team after I left. My product identity map went on display in their studio.
Some more left-field concepts
Network mapping ideation
Concept C development
Concept B development
Concept A development
